We help Black women entrepreneurs shift from just audience-building to creating thriving, engaged communities.
[30 Reasons to Build Community] The solution isn’t louder content — it’s deeper connection.
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Hey Reader, When clients or customers leave, it’s rarely about price. Most of the time, it’s about connection. Because when people feel like they’re part of something — part of a real community — they’re less likely to leave, even when life gets busy. They don’t want to lose the content, but also the connection. I learned this the hard way with one of the very first members of my first community. She told me she no longer wanted to be a part of it. Not because she couldn’t invest, but because she noticed the connection she came for just wasn’t there. And honestly? I completely understood. That’s the point of a community. You can post all the content in the world, but if people don’t feel connected, it won’t make a difference. Action step: What’s one small thing you could do today to keep someone around? 👉🏾 The opposite of churn isn’t better marketing. It’s deeper connection. If you’re wondering what kind of connection rhythm your business needs most right now, the Community Momentum Quiz will show you. Discover your momentum here 👉🏾 https://tally.so/r/mZAYze Best, Lauren We hope you enjoyed today's theme! If the 30 days of community building insights is not your vibe, Just hit reply with “UNSUBSCRIBE” and we’ll make sure you’re removed from the list. |
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We help Black women entrepreneurs shift from just audience-building to creating thriving, engaged communities.
Hi Reader,One of the biggest lessons I’ve learned about community is this: engagement doesn’t happen by accident. It happens when people know what to expect from you. That’s why rhythms matter. A rhythm could be as simple as sending a Monday check-in email, hosting a Friday Q&A, or starting the month with a theme your people can rally around. These touchpoints become anchors — the moments people look forward to. In my first community, the group was small. But the members who stayed told me it...
Hey Reader, As shared throughout this week, when I first started building communities, I thought growth meant chasing numbers. More followers. More sign-ups. More referrals. But what I’ve learned is that numbers only take you so far. The real momentum comes from connection, alignment, and rhythms that don’t burn you out. Here are three moments that shaped that lesson for me: ✨ Lesson 1: Leadership is felt, not just seen. At an event in June, I shared what later became my Community Conversion...
Hey Reader,The easiest sales don’t come from perfect pitches. They come from connection. When people feel connected to you — when they’ve seen you show up, listened to your insights, and had small touchpoints with you — the “sale” isn’t really a decision. It’s just the next step. I started noticing this when I built rhythms of small, consistent connection: ✨ Reposting something a client shared. ✨ Dropping a quick comment on their win. ✨ Validating an idea they were already considering. Those...